Saturday, May 17, 2014

ABS-CBN's Fully-Colored Old Logo Launch (1986-2000)

Among all ABS-CBN logos, this logo was the first logo to adopt the colors of red, green, and blue. These colors would soon be popular among Filipinos, and the colors would soon be associated with ABS-CBN. In addition, the colors would soon be ABS-CBN's standard and iconic three colors. It would also be the first ABS-CBN logo to have a horizontal format. The only main difference is that the ring no longer connect with the transmitter. This rendition of the logo, incidentally, first appeared on the first color TV broadcast in the country within 1971 before it became its corporate logo in 1986 since ABS-CBN was shut down due to the martial law (it was succeeded by Banahaw Broadcasting Corporation which operated from 1973 to 1986, the same year of ABS-CBN's relaunch). In the fourth generation of the symbol, the tri-band circles are in RGB. Red for Luzon, Green for Visayas and Blue for Mindanao, while the square frame became a box colored in black. The colored variation was used subsequently until January 1, 2000.
The logo can still be found in the ABS-CBN Broadcast Center facade, and is used quite possibly as a reminder of ABS-CBN's colorful history, despite the fact that ABS-CBN fans are already demanding to have the logo replaced with the current logo.

The Star Network Era (1987-1993)

ABS-CBN introduced an innovation to the channel 2 logo from 1986 to 1992. At first, the channel 2 logo is introduced into ABS-CBN, after the dissolution of BBC in July. The features of the first channel 2 logo is a wing-shaped blue crest with a white curve at the top and a white line as a tail, the Broadway 2 logo was used from 1986 to 1987. It has a slogan name Watch Us Do It Again! as the station ID aired since the network's revival.
After six months of carefully selected plans, the first tri-ribbon 2 logo laced with a rhomboidal star came to be on 1 March 1987. The tri-ribbon 2 logo's color is white carrying the slogan The Star Network when it aired as a station ID to reclaim the dominance in TV ratings. By 1988, the ribbons in the tri-ribbon 2 logo are tri-colored with red, green and blue. Truly, the tri-ribbon 2 logo was accidentally coming from a shooting star in the form of 2. Similarly, most numerical channel logos within this slogan have a star and versions came into regional TV channels like 3 (DYCB-TV in Cebu and DZRR-TV in Baguio), 4 (DYXL-TV in Bacolod and DXAS-TV in Davao) and other regional stations.

The Sarimanok Era (1993-2000)

In 1993, which happens to be the Chinese Year of the Rooster, ABS-CBN launched the another add-on to the 1986 logo, a colorful Moro rooster called Sarimanok with a new station ID featuring the legendary bird. The Sarimanok ID became utmost associated with the channel that ABS-CBN opted it to become the station's mascot. ABS-CBN later named its new 24-hour news channel the Sarimanok News Network, the precursor of the ABS-CBN News Channel.

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