Saturday, May 17, 2014

TV5 (Philippines) 's "Red Orb" Logo (Apr. 2010)

In April 4, 2010, TV5 reformatted as in Kapatid Network.

GMA Network's "Kapuso" Logo (Oct. 2002)


In an effort to localized and transformed its image into a more intrinsic Filipino, GMA Network engaged in a rebranding course in line with its objective to become the leader in providing local news and entertainment. On October 27, 2002, during an episode of the network's longest-running Sunday afternoon entertainment show SOP, GMA officially revealed a new logo and image campaign. The new logo features a rainbow colored heart-shaped logo, the Kapuso, represented by a new slogan Kapuso ng Pamilyang Pilipino, Anumang Kulay ng Buhay (One in Heart With the Filipino family, In Whatever Colors of Life), and a Century Gothic Bold font for the letters. The rebranding of its logo and slogans reflects its new business distinctiveness and integrating the network’s character as the former “Rainbow Network.” After a huge marketing campaign, and improved television ratings, the new insignia (the rainbow-colored stylized heart-shape logo known as Kapuso) is now one of the most recognizable in the Philippines.
In 2011, the GMA logo was modified. The "GMA" letters part is seen to be more embossed and the logo has a "glow" effect.
When the new logo was unveiled, the red color in the 3D Kapuso symbol stood still, with the accompanying colors revolving around the heart. The animation would last until 2011, when the logo's embossed version was unveiled. The red color and the other colors are now seen to be embossed, and the other colors are seen to be no longer revolving around the heart and are now seen to be standing still. The 2002 version of the heart reappeared during the end of GMA's 2012 station ID, this time with the new embossed GMA text unveiled in 2011.

The ABS-CBNMobile Launch (Nov. 2013)

The logo for ABS-CBNmobile is similar to the ABS-CBN logo, only this time the text is beside the symbol and the ABS-CBN text is red. The symbol is a softer version of ABS-CBN's symbol, which appears in the format of what appears to be a painted cell tower signal icon. Also, the ABS-CBN text is a fusion of the text's styles on ABS-CBN's 2000 and 2013 logos.

ABS-CBN's Fully-Colored Old Logo Launch (1986-2000)

Among all ABS-CBN logos, this logo was the first logo to adopt the colors of red, green, and blue. These colors would soon be popular among Filipinos, and the colors would soon be associated with ABS-CBN. In addition, the colors would soon be ABS-CBN's standard and iconic three colors. It would also be the first ABS-CBN logo to have a horizontal format. The only main difference is that the ring no longer connect with the transmitter. This rendition of the logo, incidentally, first appeared on the first color TV broadcast in the country within 1971 before it became its corporate logo in 1986 since ABS-CBN was shut down due to the martial law (it was succeeded by Banahaw Broadcasting Corporation which operated from 1973 to 1986, the same year of ABS-CBN's relaunch). In the fourth generation of the symbol, the tri-band circles are in RGB. Red for Luzon, Green for Visayas and Blue for Mindanao, while the square frame became a box colored in black. The colored variation was used subsequently until January 1, 2000.
The logo can still be found in the ABS-CBN Broadcast Center facade, and is used quite possibly as a reminder of ABS-CBN's colorful history, despite the fact that ABS-CBN fans are already demanding to have the logo replaced with the current logo.

The Star Network Era (1987-1993)

ABS-CBN introduced an innovation to the channel 2 logo from 1986 to 1992. At first, the channel 2 logo is introduced into ABS-CBN, after the dissolution of BBC in July. The features of the first channel 2 logo is a wing-shaped blue crest with a white curve at the top and a white line as a tail, the Broadway 2 logo was used from 1986 to 1987. It has a slogan name Watch Us Do It Again! as the station ID aired since the network's revival.
After six months of carefully selected plans, the first tri-ribbon 2 logo laced with a rhomboidal star came to be on 1 March 1987. The tri-ribbon 2 logo's color is white carrying the slogan The Star Network when it aired as a station ID to reclaim the dominance in TV ratings. By 1988, the ribbons in the tri-ribbon 2 logo are tri-colored with red, green and blue. Truly, the tri-ribbon 2 logo was accidentally coming from a shooting star in the form of 2. Similarly, most numerical channel logos within this slogan have a star and versions came into regional TV channels like 3 (DYCB-TV in Cebu and DZRR-TV in Baguio), 4 (DYXL-TV in Bacolod and DXAS-TV in Davao) and other regional stations.

The Sarimanok Era (1993-2000)

In 1993, which happens to be the Chinese Year of the Rooster, ABS-CBN launched the another add-on to the 1986 logo, a colorful Moro rooster called Sarimanok with a new station ID featuring the legendary bird. The Sarimanok ID became utmost associated with the channel that ABS-CBN opted it to become the station's mascot. ABS-CBN later named its new 24-hour news channel the Sarimanok News Network, the precursor of the ABS-CBN News Channel.

Friday, May 16, 2014

ABS-CBN's New Corporate Logo (2014)



As part of a major brand refresh project, ABS-CBN gave a major redesign for its logo in October 7, 2013, also part of the celebration of its 60th anniversary, while retaining its now historic colors: red, green, blue, and black, and retaining its historic symbol which still has the three rings, the vertical line, and the square.
In the symbol's sixth and current generation, the logo remained in its 2000 design, but the rings and line are shown to be thicker, and the text used a new simplified Rotis font style which includes hook-less A, B, and N letters, and a completely different version of the C which replaces the 2000-style C letter, with the S letter being the only one unchanged. The square changed its color to white (this was done probably to reflect ABS-CBN's "out of the box" status more significantly), and if in case the logo is placed on a white background, the square is no longer used.
The variation with the square only appears if the logo is placed on a background which is not white. The standard version of the logo with the white square usually appears in print ads (while having some on air appearances), while on-air, the only variation with the white square that is featured is the one that appears in a horizontal format (which also had several appearances in some print ads), but the standard variation with the white square also appears as an on-screen bug.
Also, the horizontal version of the 2014 logo slightly differed from the previous versions of the horizontal logo, as unlike the 1986 and 2000 horizontal logos, which had the symbol equally having the same size as the ABS and CBN names which were seen between the symbol, the 2014 version of the horizontal logo featured the symbol being slightly bigger than the ABS and CBN names.
Originally, this logo was used as ABS-CBN's secondary logo from October to December 2013, and the network was keeping the logo a secret for its viewers which was to be revealed in 2014 (prior to the logo's launch, the logo was already seen several times, such as on the logo of ABS-CBN's Barangay Halalan 2013 coverage, on the plug for the Be Careful with My Heart wedding episode, and on the end of ABS-CBN's Christmas station ID entitled "Magkasama Tayo Sa Kwento Ng Pasko"). On January 1, 2014, the network's most famous logo was retired, and this logo replaced the 2000 logo as the new corporate logo of ABS-CBN Corporation, was adopted universally by its owned companies and subsidiaries, and was officially debuted on-air with the launch of a new station ID featuring the new logo. Despite the new logo's launch, ABS-CBN still used its 2013 identity, but on late January the same year, the network officially launched a completely new look, in which the theme was also changed, now in a style which consists of countless thick rings (which appeared in different colors, such as red, green, and blue for standard purposes) which appeared to be popping out and enclosed by a rectangle without lining, and the network also adopted the Gotham font as its new corporate typeface. The theme used for the launching of the new logo was called Masayang Muli Ang Kwento Natin.

On-air Identity

On February 19, 2014, another new station ID was launched featuring the new logo, this time in CGI, with a futuristic space-like theme which was combined with the new 2014 identity. The first scene features a vertical line being formed by pencil sketches, and then, it starts floating in a bright space, then 2D squares appear and cover the line, then the scene shifts to a dark void of space, with countless RGB cubes coming together. Then, as a light with RGB rings starts shining, the metal foundation for the rings (with grey covering) is formed (with the RGB cubes landing on the rings to form the colors of the rings), and the line soon comes to the void to join the rings in the making of the logo. Afterwards, the rings and line start shedding the grey covering, revealing the colors of the elements, and later, the camera zooms out to reveal the newly-created symbol. At the end, when the logo is formed and as the dark void of space becomes brighter, Peter Musngi, the network's voice-over, says, "ABS-CBN. In The Service Of The Filipino Worldwide", while some thick RGB rings pop out and then disappear, the letters of the text "ABS-CBN" appear one by one (forming the text ABS-CBN), and the slogan "In The Service Of The Filipino Worldwide" appears along with the new logo. Afterwards, the KBP logo appears, indicating that ABS-CBN is a member of the KBP (Kapisanan ng mga Brodkaster ng Pilipinas). In the history of ABS-CBN-created CGI-animated station IDs, this station ID is the very first one not to feature one part of the famous logo, which is the square/crystal plane.

ABS-CBN's 'Millennium Overture' Station ID - The TV Launch

During the ABS-CBN Countdown to 2000 special entitled "ABS-CBN Worldwide Celebration Of The New Millennium", a plug called the "Millennium Overture" was seen on-air. The first scene featured all the past logos and station ID's (along with the Sarimanok) of ABS-CBN on flying television screens landing on a dark space. Later, a portal screen with the 1986 symbol lands on the center and transports the viewers to the same space, and displays the 1986 ABS-CBN logo for one last time. Then, a flying light floats across the 1986 symbol, signifying the beginning of the construction a new logo. In the reconstruction, the ABS and CBN names start to morph into a newer ABS-CBN text with a more modern typography in front of a revolving translucent cube. Then, the translucent cube stops revolving, and the rings land on the translucent cube (which is actually a crystal plane), and is then joined by the text and line in creating the new logo, and the slogan "In The Service Of The Filipino", now in Rotis Semi Serif font, and a white line between the logo and slogan, soon appears afterwards.
[Video Source: www.youtube.com/user/sandiessss]